Research article

GENDER STEREOTYPES: THE ROLE OF ECONOMIC BACKGROUND AND WORKING WOMEN

Ms. Monalisa Mohanty, Dr. Itishri Sarangi

Online First: January 08, 2023


It is often believed that gender stereotypes are a significant obstacle standing in the way of the professional success of women. The numerous forms of gender stereotyping that women experience depending on their socioeconomic status serve as the primary focus of this investigation. The significance of economic background in gender stereotyping of working women will be evaluated in this study, as will the question of whether or not stereotyping of working women has evolved over the years. This study used a descriptive survey method with a sample size of 300 working women. Results suggested that along with the shift in mentality, there has also been a change in how women are treated according to their level of financial success. When it came to working, women who came from families earning more than 20 lakhs per year were subjected to the least amount of stereotyping, whereas women who came from families earning in the middle-income range or lower income range were subjected to greater stereotyping in terms of working women.

Keywords

Gender, Stereotypes, Economic background, Working women