Research article

THE IMPACT OF BLENDED LEARNING IN ENHANCING THE SKILL PERFORMANCE OF PRODUCING DIGITAL CONTENT AMONG STUDENTS OF OPTIMAL INVESTMENT

Marwa Yasien Helmy Elbyaly1 and Abdellah Ibrahim Mohammed Elfeky2

Online First: March 14, 2023


This research aims to identify the effect of blended learning in enhancing the skill performance of producing digital content among students of optimal investment. The research sample consisted of two random groups, a control group that studied the digital content production course using the traditional method, and an experimental group that studied the course using the blended learning method. Each group consisted of 27 students. A note card for skillful performance was used as a tool to achieve the aim of this research. The research concluded that there is a statistically significant difference at the level (0.05) between the adjusted earnings ratio for the scores of students of the two groups in the skill performance level of digital content production skills in favor of the experimental group.

Keywords

e-learning; face-to-face learning; blended learning; digital content; Skillful performance