MARKETING METAMORPHOSIS: TRANSITION FROM TRADITIONAL TO NOVEL METHODS IN INDIA’S PANDEMIC ERA

The COVID-19 pandemic has brought about unprecedented challenges for businesses worldwide, requiring a rapid transformation in the marketing strategies. In India, where traditional marketing methods have long prevailed, the transition to novel approaches has become even more critical during and post the pandemic. This research paper presents an engaging overview of the transition from traditional to novel marketing methods in India encompassing both the pandemic. And the post COVID era. Change paragraph The paper delves into the challenges faced by businesses in India during the pandemic, including the closure of physical marketplaces and the need to adapt to changing consumer behavior. It explores the shift towards digital marketing as a primary channel for engaging customers and analyzes the various strategies implemented, such as social media marketing, influencer collaborations and online advertising. Additionally, the paper examines the utilization of technology driven methods, including contactless payment systems augmented reality experiences and personalized marketing campaigns. Furthermore, the paper investigates the post pandemic marketing landscape in India, considering the lasting impact of the crisis and the evolving consumer expectations. It explores how businesses have reimagined their marketing strategies to align with the new normal, focusing on the integration of online and offline experiences, the rise of experiential marketing and the emphasis on sustainability and social responsibility. This paper contributes to the existing literature by offering a comprehensive overview of the marketing landscape during and post COVID, paving the way for more effective and adaptive marketing strategies in the future.