A STUDY ON BENEFITS AND PROBLEMS FACED BY ENTREPRENEURS DURING PANDEMIC - A STUDY WITH SPECIAL REFERENCE TO POLLACHI TALUK

This study mainly focuses on the problems faced by the entrepreneurs during pandemic situation. COVID-19 is a massive health crisis but also much more. It is a systemic shock with profound implications, both in the short- and medium- to long-term. This virus has triggered a substantial short-term economic contraction, shuttered many firms, whether big or small, thrown tens of millions out of work, and has other effects on business activities. The objective of the study is to analyze the problems faced by the entrepreneurs during pandemic period. Simple percentage, chi-square test used to analyze the collected data. Some of the findings of the study are Majority of the respondents, 59(49.17%) belong to the age group of 21-30 years. Majority 100(83.3%) of the respondents are male. Most 99(82.5%) of the respondents are married. Majority (50.8%) of the respondents are under graduates. To support these businesses, the government should use different mechanisms by cooperating with wealthy peoples and other non-governmental organizations. Besides, small business owners should manage expectations and communicate with staff, suppliers, banks, and customers throughout this corona virus frightening. Reduce expenses be open to their employees about their finances and keep marketing, use different alternatives to deliver their product, and recover from the crisis.