FIRM INNOVATION, SUPPLY CHAIN MANAGEMENT AND PERFORMANCE IN SOCIAL RESPONSIBILITY ORIENTATION TO PROTECT THE FOREST
Xuan Binh Hoang, Thuy Hai Nguyen, Dang Huy Nguyen, Thi Mai Linh Tran, Van Trang Phung, Thi Phuong Lan Tran, Thi Thu Hien Phan
Supply chain management is no longer a strange issue for businesses around the world. However, for textile enterprises in Vietnam, this problem is still relatively new. These enterprises are mainly small and medium sized, so improving SCM is still a difficult choice. This study evaluates the mediating role of innovation on the impact of SCM on firm performance to draw more specific conclusions for textile enterprises in Vietnam. Data collected from 486 textile enterprises in Vietnam was included in the analysis. The results of analysis by PLS-SEM method show that SCM has a positive impact on firm performance. This effect is mainly indirect through firm innovation. In addition, firm size, and firm export both moderate the impact of SCM on firm performance. From these results, recommendations for businesses and the government have been made to improve innovation and operational efficiency in the textile and garment industry in Vietnam.