INFLUENCE OF DESIGN THINKING AND JOB COMPLEXITY ON JOB SATISFACTION AMONG IT PROFESSIONALS

Information Technology industry is a fast growing industry, in that the developing countries trying to cope with changes made in developed countries. The Information Technology industry in India has gained a brand identity as a knowledge economy due to its IT and ITES (IT-Enabled Services) sector. In recent years, Chennai has rapidly developed into a dynamic Information Technology (IT) hub housing several Software and Information Technology and (ITeS) companies. The primary objective of the study is, to identify the factors that influence the job satisfaction of IT professionals working in selected IT companies in Chennai. The Structured Equation Model was developed to test the impact of the following variables. i.e. financial rewards, career advancement opportunities, working environment, training and development activities and interpersonal relationship on job satisfaction of IT professionals in selected IT Companies in Chennai. The primary data was collected from 20 software companies of small, medium and large scale were located in Chennai, such as TCS, HCL, etc. A total of 172 individuals were contacted by the researcher and received 160 completed questionnaires. The samples were chosen using proportionate stratified random sampling technique. From the path diagram, measured variables with latent variable of influencing factors is having positive relationship and also significant at 1 percent. From the study it is concluded improved job satisfaction that would result in increase in commitment and minimize employee turnover which is the resultant of tackling job complexity by incorporating design thinking in various dimensions in IT companies.